drstarcat - Latest Comments in Doc Searls, VRM, and the Redemption of Tomorrow’s Internet

Re: Doc Searls, VRM, and the Redemption of Tomorrow’s Internet

devin c holloway — Sat, 29 Mar 2008 17:17:31 -0000

Agree and disagree.

Advertising is largely ineffective. But producers do need a way to get the attention of their target market.

Let's use technology to eradicate advertising whilst enabling producers to deliver relevant information to their most receptive audience.

I firmly believe the advertising model is here to stay, just not in its current form.

Any takers?

Re: Doc Searls, VRM, and the Redemption of Tomorrow’s Internet

Marshall Kirkpatrick — Thu, 27 Mar 2008 16:56:42 -0000

Doc's right, this is quality writing. Thanks for posting it.

Re: Doc Searls, VRM, and the Redemption of Tomorrow’s Internet

marcos — Sat, 22 Mar 2008 19:27:31 -0000

Agreed that advertising is not a sustainable model. Some re-invention of micropayments is almost certain to emerge in the attention economy.

Clay Shirky's excellent "Case Against Micropayments" doesn't hold up well once user preferences are automatically taken into account. And that is the eventual goal of this personal identity space, yes?

Some of the primary problems with micropayments previously were the decision-making cost and the psychological block of using "real" money when it all seems free anyway.

Personal profiles will evolve to know an individual well enough to sidestep the issue of decision making for >90% of the time. And some form of a global internet currency will likely emerge to make this all easier and more palatable (karma points?). Add the fact that users will become more providers of value and not merely consumers and you've got a thriving internet marketplace. (Who wants to deal with the issue of foreign currencies when the internet can offer its own flat, borderless marketplace?)

Re: Doc Searls, VRM, and the Redemption of Tomorrow’s Internet

Ming Yeow — Fri, 21 Mar 2008 18:44:50 -0000

great posting... certainly see the parallels for the DP group. One of the main challenges is getting consumers to actually care about DP, and Dr Searls is clearly further along than most of us in terms of understanding how this can happen